For participants

Danish Sales Competition 2026: Developing Denmark’s future sales talents

Danish Sales Competition is all about developing your sales skills in realistic meeting situations and giving you professional feedback from experienced judges.

Show your sales talent and get feedback from top industry professionals.

As a participant, you will experience what a real professional sales process looks like.

You will analyze customer needs, present your proposed solution, and close the sale with a written agreement.

You participate with a teammate, and your performance will be evaluated by experienced sales managers and directors. You will receive personal feedback, a certificate, great prizes, and build a valuable professional network.

Throughout the day, you will take part in exciting activities where you will gain valuable learning from sales professionals, network with leaders from leading B2B companies, and explore unique job opportunities.

It is an experience you simply can’t get in the classroom — and one that will boost both your confidence and your future career.

Join the Danish Sales Competition 2026 – Sign up now​

About the competition

How the competition works

    • You will take part in a 20-minute meeting with a professional “customer”

    • Your task is to identify needs, present your solution, and create value

    • You participate with a teammate from your program

    • Judges evaluate your preparation, needs analysis, solution, closing, and teamwork

Evaluation Criteria

  • Preparation and structure
  • Ability to identify customer needs
  • Communication and presentation
  • Argumentation and value creation
  • Closing and next steps

Practical Information

  • Date: April 27, 2026
  • Location: Central Jutland
  • Time: 9:30 AM – 4:30 PM

Lunch and refreshments will be provided.

Please arrive on time and remember to bring your laptop, notebook, and a positive attitude!

The full program will be announced in March 2026.

 

Contact

Karina Burgdorff Jensen
Tlf.: +45 20 76 82 79
[email protected]

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