Sales & marketing summit
A FULL DAY FREE VIRTUAL SUMMIT ON APRIL 29
How to get sales and marketing rebooted after a damaging lockdown.
Join in for the biggest virtual sales & marketing summit in Scandinavia with international top speakers and international sales researchers.
Welcome to Denmark's first virtual all-day sales and marketing conference
We have gathered a number of the best international experts to inspire you on how to keep on track and get back into the market after a damaging lockdown. Together with some of the world’s leading speakers, we will focus on how sales enablement can bring sales and marketing together and create momentum. We explore how you with the right connection between sales strategy and sales structure can create the best organization to against all odds continue success in the relation with your customers.
- What is more than ever before needed to get us back on track as soon as possible?
- What to keep, what to skip and what to extend?
- What elements do we need to add to run an integrated sales and marketing department now and in this unsecure future?
Register and let our featured speakers give you some of the answers that will keep you going – through and beyond the corona lockdown
Best selling authors, award winning researchers and keynote speakers
What to expect
Be inspired by the world’s leading within sales and marketing
Sell more faster and better
In a rapidly changing world, customer choices have never been as numerous as right now. This means that we must think new and differently. We need to create more together with the customer if we want to differentiate ourselves from the competitors. It calls for partnership and co-creation.
Be relevant to your customers and earn their loyalty
Loyalty is a thing of the past. Customers do not want a best friend. They want a valuable partner. The relationship is created through many satisfying experiences. Therefore, we must be extraordinarily relevant and value-adding in the sales work. We must meet the customer at the right moment in the customer journey and meet them precisely.
All sessions will be recorded and available to registrants on-demand after the event
10.00 – 10.30 AM
Welcome to the summit
Henrik Carentius, Nordlid, & Mads Winther, Intenz
We can only learn from the best. We welcome you to the first virtual sales and marketing summit in Scandinavia. We have been forced to change by the situation – but now we can benefit from these changes. Henrik and Mads will give you perspectives seen from marketing and sales – and prepare you to receive and act on the valuable input you will get during the day.
10.30 – 11.15 AM
Innovation or not – how to judge
Stefan K. Sløk-Madsen
We are always discussing about innovation. We often think innovation is revolution and make right or wrong. Maybe it is not? How can we learn and make faster decision “to quit while you are ahead” or “escalation of commitment”. Sales and marketing are heavily involved in innovation. But at the same time they often stop execution of innovation.
11.30 AM– 12.15 PM
Value creation and sales philosophy
Karina Burgdorff Jensen
We all talk about value creation in selling. But are we aware of the demand of defining and implementing the right mindset, competencies and tools ? Shortly how did we work consciously with our sales philosophy and align it with our approach in sales. Karina already showed the effect on results to do this. Get inspired how to take sales philosophy into your organization.
01.00 – 01.45 PM
The sales man as the co-creator
Co-creation is not something new. But it still has not really been implemented in many sales organisations. But why? Regis has with his work shown how companies implementing co-creation can make better results. He will take you through a powerful explanation of co-creation and sales and give you valuable insights and tools to start the journey of co-creation in your way of selling.
02.00 – 2.45 PM
The Context Marketing Revolution
With his book The Context Marketing Revolution Mathew changed our perspective of marketing. We have to market before designing and building. This takes the way marketing and sales co-create internally and externally to next level. Marketing is no longer how to convince people to buy your products, it’s how you work with them to accomplish both of your goals. You will get inspired to start this joint journey from both marketing and sales.
3.00 – 3.45 PM
Challenger Sales – how can a challenger be relevant and create value?
It is already proved that a challenger can create great sales revenue and results. How can the Challenger fit into a world of partnering and co-creation?
Matt Dixon and his team probably already saw some of the characteristics in the Challenger – but what are we looking for and how can your sales team develop the right challenger attitude?