Buyer Experiences reinvented with Co-Creation
Join us and gain insights into how salespeople and the commercial organization often unconsciously misjudge what is most important to the customer in the buying process, and why we should instead co-create the buying experience with the customer.
Guest and expert: Professor Raul Guillermo Amigo, author of the bestseller Beyond Customer Experience and professor of design thinking at the University of Lyon in France. In 2021, he co-authored his latest book with Dr. Philip Kotler
Join us to learn more about:
- The 4 factors that drive buying decisions – and how salespeople get it wrong
- How you should co-create the buying experience in 2023
- What this means for sales management, KPIs, and the sales process itself
- How to successfully transform the way you sell
Next step is yours
You want results. But will you also do what it takes to reach them? We don’t create sustainable changes with a two-hour workshop – but it can be a good start. Are you ready to take the next step towards becoming an organization worth investing in?
