How ENGEL get ROI on sales development
Michael Kaalby Mortensen
ENGEL has grown enormously over the last 20 years and is now a very clear market leader in Europe.
The problem with being market leader is there’s only so much market share you can win before you must become much better at reaching out to the market and try to win over your competitors’ customers.
And that’s where ENGEL wanted to improve by being more proactive and systematic in their sales approach.
Hear Graeme Herlihy, President, Western Europe, ENGEL, on how they succeeded.
The next step is yours
You want results.
But will you also do what it takes to reach them?
We don’t create sustainable change with a two-hour workshop – but it can be a good start.
Are you ready to take the next step towards becoming an organization worth investing in?
