How ENGEL get ROI on sales development

Picture of Michael Kaalby Mortensen

Michael Kaalby Mortensen

ENGEL has grown enormously over the last 20 years and is now a very clear market leader in Europe. The problem with being market leader is there’s only so much market share you can win before you must become much better at reaching out to the market and try to win over your competitors’ customers. And that’s where ENGEL wanted to improve by being more proactive and systematic in their sales approach. Hear Graeme Herlihy, President, Western Europe, ENGEL, on how they succeeded. ​