Sales playbooks
The recipe book that elevates the sales performance
A playbook is the salesperson’s go-to guide, containing specific tools and best-practice instructions. Playbooks are detailed and include, for example, email templates, arguments, and formats that link the sales strategy to the salesperson’s daily work.
An effective playbook is tailored to the sales organization’s preferred selling approach, helping salespeople achieve the greatest success in specific sales situations, rather than relying on outdated, canvas-scripts.
With a sales playbook, you get:
- Increased Sales Efficiency:
Empowers salespeople to engage with customers most effectively at every touchpoint and with the right tools. - Sharper Sales Management:
Provides a solid foundation for feedback and serves as an effective tool for development. - Scalability:
Ensures quick and efficient onboarding of new salespeople.
Examples of content in a playbook:
- Argumentation
- Understanding of needs
- Negotiation
- Objection handling
- Closing techniques
- Meeting structure
- Sales psychology
- Building a sales pitch
- Proposals and follow-ups
- Preparation
A process typically contains 4 steps:
01
Analysis
We gather data and analyze your current sales process by observing how your salespeople work today. This can include internal interviews, reviewing existing tools, or joint visits.
02
Reporting and prioritization
Based on the analysis, we conduct workshops where we present our recommendations and prioritize what your playbook should include.
03
Production of the playbook
We create a draft of the playbook with specific guidelines, which are continuously adjusted in close collaboration with you, for example, through workshops.
04
The final playbook and integration
After the workshop, you will receive the final playbook, containing concrete tools and instructions that your salespeople can immediately start using. Sections on how to integrate it into daily operations are included.
